Expertise

Skills & Proficiencies

A comprehensive overview of the tools, platforms, and strategies I've mastered to deliver results-driven digital marketing.

Search Engine Optimization

On-Page SEO (Meta tags, headers, schema, content optimization)
Off-Page SEO (Link building, outreach, guest posting)
Technical SEO (Crawlability, indexation, site speed, core web vitals)
Keyword Research & Strategy
Local SEO (Google Business Profile, local citations)
SEO Audits & Reporting

Paid Advertising

Google Ads (Search, Display, Shopping, Video)
Meta Ads (Facebook & Instagram)
Ad Copywriting & Creative Strategy
A/B Testing & Conversion Optimization
Audience Targeting & Retargeting
Budget Management & Bid Strategy

Content & Social Media

Content Marketing Strategy
Blog Writing & Article Creation
Social Media Management (FB, IG, LinkedIn, Twitter)
Copywriting & Storytelling
Email Marketing (Campaigns, automation, newsletters)
Content Calendar Planning

Tech & Analytics

WordPress Development (Themes, Elementor, customization)
Google Analytics 4 (Setup, tracking, reporting)
Google Tag Manager (Event tracking, custom triggers)
Google Search Console
HTML / CSS Basics
Data Studio / Looker (Dashboards & visualization)

AI & Automation

AI Content Generation (ChatGPT, Jasper, Claude)
Marketing Automation (HubSpot, Mailchimp workflows)
Chatbot Setup & Integration
AI-Powered Analytics & Insights
Predictive Marketing Tools
Workflow Automation (Zapier, Make)

Growth & Strategy

Lead Generation Strategy
Growth Marketing (Experimentation, funnel optimization)
Conversion Rate Optimization (CRO)
Competitive Analysis & Market Research
Customer Journey Mapping
ROI Tracking & Performance Reporting
Toolbox

Tools I Use Daily

SEO

SEMrushAhrefsGoogle Search ConsoleScreaming FrogMozUbersuggest

Analytics

Google Analytics 4Google Tag ManagerLooker StudioHotjarCrazy Egg

Ads

Google AdsMeta Business SuiteLinkedIn AdsAdEspressoOptmyzr

Content & Social

CanvaChatGPTJasperGrammarlyBufferHootsuite

Automation

HubSpotMailchimpZapierMakeManyChatActiveCampaign

Development

WordPressElementorVS CodeGitHubFigma

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